Don’t be the world’s
best kept secret…
We build strong relationships & compelling stories. We create opportunities for brand exposure & publicity.
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ABOUT US
Get in front of the right people.
It can be difficult and expensive to have a full time PR & brand team. We offer an opportunity to capitalise on our extensive network and combined experience working for some of the UK’s best loved retailers.
We provide strategic ideas and activation to brands without a dedicated PR or brand marketing resource, or to brands looking to add some collaborative weight, energy and experience to overstretched teams. Giving smaller brands and teams access to ‘big brand’ expertise.
We are hands on, in all things. We are not just consultants that will come up with a brilliant plan and leave you to make it happen. Think of us as an extension of your in-house team.
“I could not recommend Emma and Josie more. They were, and are, easy to work with: Straightforward, hardworking and intuitive; they care deeply about their work and have a great sense of humour.”
“They have been responsible for many things of which I am really proud. They always understand the brand, customer and me–never easy! They are creative thinkers and full of ideas. They care a lot about surprising and delighting, trying new things for customers and press. Josie and Emma work tirelessly to make things the best they can possibly be; nothing is too much trouble.”
— Johnnie Boden, Founder & Creative Director
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SERVICES
The path to publicity.
Strategic review & recommendations
Curating bespoke, targeted press & influencer databases
PR calendar & outreach
Product placement & features
Press & influencer relationships
Influencer & brand collaborations
Product launches & events
Customer facing content strategy
We are flexible; you can pick and mix services as and when you need them. And we are happy to discuss any services that are not listed.
'They are completely focussed on our objectives, and excel not just in coming up with bespoke solutions, but in executing them flawlessly too.'
'…It has been my pleasure to work with Emma and Josie for many years, and I didn’t hesitate to ask for their help yet again. They aren’t like an agency that floats in and out, they are part of our team, it’s as simple as that.'
— Richard Bell, CEO Sophie Allport
We are two friends with many years of experience working together building a story for one of the UK’s best loved fashion retailers. Five years ago we decided to bite the bullet and set out on our own.
EMMA & JOSIE
Emma McCappin
Formerly Head of Brand at Boden, Emma has over 25 years’ experience in marketing & PR. She keeps the customer and brand values at the heart of everything she does and is passionate about results-driven marketing which both surprises and delights. Emma’s ability to create a story around products and brands is always proven to demonstrate value. She is highly experienced in delivering multi-channel campaigns designed to get people talking.
Josie Carol
Josie has 25 years’ experience in public relations across luxury and high street brands in the Interiors, Fashion and Beauty industries. After gaining a degree in fashion design, she began her career at Burberry before working in two of London's acclaimed Public Relations agencies. Heading up the Press Office and Public Relations team at Boden for over a decade, Josie created coherent and exciting PR & influencer campaigns and events which amplified the Boden brand story and changed perceptions of the brand.
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CONTACT
Get in touch.
Please get in touch to discuss your project or needs, however big or small. We’d love to help.
EMAIL: hello@josieandemma.com
